THE MARKET IS FLOODED WITH CHEAP PRODUCTS — WE RESPOND WITH GENUINE INNOVATION AND LONG-LASTING QUALITY.
Glasses, reimagined: Developed and produced in Tyrol, amidst the Zillertal Alps, our frames, sports glasses, and sunglasses combine globally unique technologies with style and environmental awareness. Instead of “faster, higher, better,” we focus on appreciation for people and the environment—in the spirit of slow fashion and mindful, unhurried consumption. Others flood Europe with disposable products. We counter with durability.
“Anyone who invests their hard-earned money in a pair of glasses wants the best product: stylish, technically superior, durable, and fairly produced in Austria,” emphasizes gloryfy founder and managing director Christoph Egger. Studies show that long-lasting products and conscious consumption are key levers for climate protection because they reduce waste and energy consumption while also saving money. This principle has applied to gloryfy unbreakable eyewear from day one. Thanks to our patented NBFX™ polymer, we create unbreakable eye-catchers that offer maximum comfort and protection during sports, in everyday life, and while traveling. “A product worn so close to the eye must not be a short-lived disposable item—we produce technically refined, high-quality glasses Made in Austria that will accompany you for a lifetime,” says Co-CEO Max Egger.
UNBREAKABLE GLASSES PRODUCED IN AUSTRIA
gloryfy unbreakable eyewear – unbreakable glasses made from the innovative and patented NBFX specialty material. Developed, designed, produced, and tested every day by our highly specialized team in the heart of the Alps, in Tyrol’s Zillertal valley. Unique, innovative, award-winning, and made with an immense amount of passion in every single product.